Strategic Business Marketing Consulting | CJM Business Consulting

 

Strategic Business Marketing Consulting

Owner-led strategy. Real results. No fluff.

TL;DR

  • We build strategies that actually move the needle — not decks that collect dust.
  • Every plan connects your brand, offer, and audience into a growth roadmap you can measure.
  • You work directly with the owner (no middle layers, no guessing games).
  • Perfect for small businesses, startups, and teams ready to scale smart.

What Is Strategic Business Marketing Consulting?

Strategy is the bridge between your business goals and what actually happens in-market. At CJM, we align positioning, offers, channels, and measurement so your team knows exactly what to stop, start, and scale — and why.

Strategy vs tactics:Posting on Instagram isn’t a strategy; it’s a tactic within a strategy. We make sure every tactic exists because it maps to an outcome.

Our Process: The 60/120/180 Framework

First 60 Days — Research & Alignment

  • Deep dive: goals, audience, analytics, competitors, content footprint
  • Strategy map: what to stop, start, and scale
  • Prioritized backlog + success metrics

Next 120 Days — Implementation & Alignment

  • Channel setup: SEO foundations, content pillars, paid pilots (as needed)
  • Offer & messaging refinement; UX/CRO quick wins
  • Bi-Weekly working sessions and dashboard updates

Final 180 Days (and beyond!) — Optimization & Scale

  • Iterate on what’s working; pause what isn’t
  • KPI review and ROI modeling
  • Quarterly roadmap and operating cadence

What You Get

Type What’s Included Outcome
Strategy Blueprint 60/120/180 plan, priorities, and KPIs Aligned vision + clarity on next steps
Channel Audit SEO, content, paid, analytics review Quick wins + focused effort
Execution Plan Weekly sprints, roles, and backlog Accountability + momentum
Review Sessions Recorded calls + notes + action items Confidence in direction

Pricing & Packages

  • Strategy Sprint (60 Days): $500-$5,000
  • Growth Plan (120 Days): $1,500-$10,000
  • Scale Plan (180 Days): $2,500-$20,000

Case Snapshots

Multi-Location Services

Aligned SEO + content + reviews; simplified offer structure. +47% organic leads in 90 days.

SaaS Funnel Rebuild

Positioning refresh, onboarding flow rewrite, CRO fixes. -36% CAC and higher activation rate.

Founder-Led Agency

Offer packaging + content system + authority links. 3Ă— client retention in two quarters.

Who This Is (and Isn’t) For

Perfect For

  • Owners who want clarity, not vanity metrics
  • Teams ready to unify SEO, content, and paid
  • Companies that value testing and iteration

Not a Fit

  • “Set it and forget it” mindsets
  • One-off tasks without follow-through
  • Teams unwilling to measure and adjust

FAQs

What does a strategic business marketing consultant actually do?
We connect your goals to actionable systems — turning “we need more leads” into a step-by-step growth roadmap.
How is strategic marketing different from tactical marketing?
Strategy sets direction. Tactics are what you do because of that strategy. Without strategy, tactics are random acts of marketing.
What’s included in your 30/60/90-day framework?
Research & alignment (30), execution & tracking (60), optimization & scale (90).
How long until results show up?
Early traction by ~30 days; compounding growth typically around 60–90 days.
Do you help implement the strategy or just consult?
Both. We offer done-with-you guidance and collaborate with internal teams or partners.
Which industries do you work with?
Legal, home services, professional services, e-commerce — the framework adapts widely.
How much does consulting cost?
Pricing depends on scope/timeframe. See packages above or request a custom quote.
Is there a minimum commitment?
No. Start with a 30-day Strategy Sprint; continue if it’s a fit.
Do you work with startups and established businesses?
Yes — as long as there’s a clear offer and willingness to act on recommendations.
What size companies do you typically support?
Founder-led teams and SMBs (1–50 employees) are our sweet spot.
Do you offer fractional CMO or ongoing retainers?
Yes — ongoing oversight without the full-time hire.
What’s the best way to start?
Book a discovery call. We’ll identify quick wins and map the first 30 days.
Who will I work with?
You’ll work directly with the owner/strategist — no middle layers.
How do you handle communication and updates?
Weekly check-ins (Zoom/Loom) + a shared dashboard so nothing slips.
What tools do you use for tracking?
GA4, GSC, Looker Studio dashboards, Notion, and your platform data.
Can you work alongside my internal team?
Absolutely — we integrate, align, and keep everyone rowing in the same direction.
How do you measure success?
Leading indicators (visibility, CTR, engagement) + lagging indicators (leads, revenue, ROI).
What kind of ROI can I expect?
It varies by model, but 2–5× ROI in the first 90 days is common when execution aligns.
Do you guarantee results?
No one can. We guarantee clarity, accountability, and a plan built to win.
Do you have examples or case studies?
Yes — see snapshots above or request anonymized examples on your call.
Do you only work with U.S. clients?
Mostly, but we accept international clients aligned with our process and time zone.
Virtual or in-person?
Primarily virtual; in-person workshops are available (travel fees apply).
What happens after 90 days?
You’ll have a clear roadmap and dashboard; continue quarterly or maintain in-house.
Book Your Strategy Intro Call

Map your first 30 days. Leave the guesswork behind.

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